The Revenue Commissioners’’ Illegal Tobacco Products Research Survey 2025, independently conducted by Ipsos MRBI, was published on Thursday, found that illegal and non-duty paid tobacco in circulation has hit a record high of 38% of cigarettes in circulation.
The figures are even bigger for Roll-Your-Own (RYO) tobacco, with 45% of RYO in circulation being either illegal or non-duty paid.
Based on the findings from Revenue, as well as recent data from the Department of Finance, RAS has concluded that Ireland’s untaxed cigarette market is now worth €845 million.
Based on the survey results, the level of tax loss from illegal cigarettes reached €645 million, up from €590 million in 2024, highlighting the worsening scale of the issue facing both the Exchequer and Irish retailers.
‘Unintended Consequence’
Speaking about the findings, RAS national spokesperson, Benny Gilsenan, said, “Today’s findings are stark. Ireland is awash with tobacco products that have no tax paid on them in this country because they are being bought illegally or being brought into the country from cheaper markets.
“The government’s approach to Ireland’s tobacco market is driving unintended consequences, largely as a result of exorbitant excise rates which are pushing consumers towards cheaper alternatives.
“When legal products are priced out of reach, consumers are drawn to illicit, untaxed tobacco.
“Criminal networks are the clear winners, while legitimate retailers – our local convenience stores and newsagents – are the big losers.
In response to the survey, RAS called on the government to freeze excise rates on tobacco products in Budget 2027, oppose EU plans to equalise excise rates on RYO tobacco which would further drive up the price in Ireland, and commence a similar survey of illegal and non-duty-paid products.
Spain is biggest market for tobacco purchases, with excise duty on pack of cigarettes about €3 compared to almost €11 in Ireland
The difference between tobacco prices paid in Ireland and those in mainland Europe is fuelling a growth in Irish consumers purchasing tobacco abroad to avoid paying excise duties, according to a retail industry body.
Spain is the biggest market for those purchasing tobacco and bringing it into Ireland (48 per cent), followed by the UK and the Canary Islands, new data has found.
The data comes from polling firm Amárach, but was commissioned by Retailers Against Smuggling (RAS), which represents small and medium-sized retailers who benefit directly from the stability of the legal tobacco industry.
Of the 1,000 Irish adults polled as part of the research, half said they smoked. More than one quarter (28 per cent) said they had purchased tobacco abroad (15 per cent) or in duty-free (21 per cent).
RAS says the figure is growing over time due to the “stark” price gap between Irish tobacco prices and those in Europe.
The excise duty on a packet of cigarettes in Spain is about €3, compared to almost €11 in Ireland, they said. Consequently, the cost of a packet in Ireland is more than double the European average.
In the most recent budget, the price of a packet of 20 cigarettes increased by 50 cent, bringing the price to almost €19.
The retail body said it is concerned the price differential is “fuelling both cross-border purchasing and the growing volume of tobacco products entering Ireland without Irish duty being paid”.
Benny Gilsenan of RAS said smoking rates are “no longer declining at the pace they once were, while the illicit market continues to expand”.
The group said the move to duty-free and the illicit trade is undermining the Government tax take and hurting retailers.
It called for stronger enforcement of the new Revenue rules which gave greater powers to address those who attempt to breach the limits on the amount of tobacco product individuals can purchase at duty-free or abroad.
“The new rules introduced last year are welcome, but they must be backed up with visible, targeted enforcement.”
More than a million cigarettes were seized at an Offaly business.
On Tuesday, May 12, as part of an intelligence-led operation Revenue officers, with the support of Gardaí, seized around 1.2 million cigarettes at a business premises in Co. Offaly.
The illicit cigarettes branded Platinum and Top Gun have an estimated value of over €1.1 million, representing a potential loss to the Exchequer of approximately €890,000.
A spokesperson for Revenue said investigations are ongoing.
They added: “These seizures are part of Revenue’s ongoing operations targeting the shadow economy and the supply and sale of illegal tobacco products.
“If businesses, or members of the public, have any information regarding smuggling, they can contact Revenue in confidence on the freephone number 1800 295 295.”
On 30/04/2026, Revenue officers seized approximately 11.4 million cigarettes at Dublin Port. The smuggled cigarettes have an estimated value of over €10.8 million, representing a potential loss to the Exchequer of over €8.4 million.
It is a stark reminder of the scale of the illegal tobacco trade operating in Ireland today.
Seizures of this nature should not be seen as isolated successes, but rather as indicators of a deeply entrenched illicit market. Criminal networks continue to exploit vulnerabilities in supply chains, flooding the market with illegal tobacco products. It is likely that what is being seized may represent only a fraction of what is successfully entering the country undetected.
Now more than ever, RAS believes there is an urgent need to combat the illicit tobacco market with renewed focus. Stronger enforcement and a review of high excise rates are required. Without decisive action, levels of illicit trade will continue to erode tax revenues, damage legitimate retailers, and pose ongoing risks to public health.
Spain is biggest market for tobacco purchases, with excise duty on pack of cigarettes about €3 compared to almost €11 in Ireland
The difference between tobacco prices paid in Ireland and those in mainland Europe is fuelling a growth in Irish consumers purchasing tobacco abroad to avoid paying excise duties, according to a retail industry body.
Spain is the biggest market for those purchasing tobacco and bringing it into Ireland (48 per cent), followed by the UK and the Canary Islands, new data has found.
The data comes from polling firm Amárach, but was commissioned by Retailers Against Smuggling (RAS), which represents small and medium-sized retailers who benefit directly from the stability of the legal tobacco industry.
Of the 1,000 Irish adults polled as part of the research, half said they smoked. More than one quarter (28 per cent) said they had purchased tobacco abroad (15 per cent) or in duty-free (21 per cent).
RAS says the figure is growing over time due to the “stark” price gap between Irish tobacco prices and those in Europe.
The excise duty on a packet of cigarettes in Spain is about €3, compared to almost €11 in Ireland, they said. Consequently, the cost of a packet in Ireland is more than double the European average.
In the most recent budget, the price of a packet of 20 cigarettes increased by 50 cent, bringing the price to almost €19.
The retail body said it is concerned the price differential is “fuelling both cross-border purchasing and the growing volume of tobacco products entering Ireland without Irish duty being paid”.
Benny Gilsenan of RAS said smoking rates are “no longer declining at the pace they once were, while the illicit market continues to expand”.
The group said the move to duty-free and the illicit trade is undermining the Government tax take and hurting retailers.
It called for stronger enforcement of the new Revenue rules which gave greater powers to address those who attempt to breach the limits on the amount of tobacco product individuals can purchase at duty-free or abroad.
“The new rules introduced last year are welcome, but they must be backed up with visible, targeted enforcement.”
The lorry carrying the cigarettes was inspected at Cherbourg Ferry Port as it prepared to embark on a ferry to Ireland
Customs officials in France have seized more than eight tonnes of illegal cigarettes being smuggled to Ireland – hidden inside a delivery of potatoes.
French authorities said the €5.46 million worth of Richmond brand cigarettes were seized at Cherbourg Ferry Port last week – and the driver has now been fined €50,000 and hit with a one year suspended sentence.
He has already been given his lorry and load of potatoes back – but has been told to stay out of France for five years.
Officials said the find was made by customs officials during a routine inspection of a heavy goods vehicle at the Port on Wednesday of last week.
Some of the cigarettes seized in France before they could reach the streets of Ireland.(Image: Douane Française/French Customs)
They said the lorry had travelled from The Netherlands and was heading for a ferry to Ireland when the find was made.
French Customs announced the seizure in a statement on Friday morning.
It said: “On February 4, during an inspection at the Cherbourg port terminal, customs officers discovered 8.4 tons of contraband tobacco hidden in a truckload of potatoes bound for Ireland.
“This merchandise has a street value of €5.46 million.
“The cigarettes were hidden behind sacks of potatoes.
The cigarettes hidden in the lorry and a few of the sacks of potatoes that were hiding them.(Image: Douane Française/French Customs)
French Customs officials inspecting the lorry.(Image: Douane Française/French Customs)
“The merchandise, intended for illegal distribution networks, will be destroyed by customs officials.
“The driver appeared in court for a plea bargain hearing.
“He was fined €50,000 by customs, given a one-year suspended prison sentence, and banned from French territory for five years.
“The shipment of potatoes and the truck were returned to him.”
French customs also said the seizure was part of a wider campaign to combat tobacco smuggling – which they claim is a major cash cow for organised crime gangs.
They also revealed that officers seized seven tonnes of tobacco at the same port in October 2025 in a truck traveling the same route from the Netherlands to Ireland.
Clip • 11 Mins • 26 JAN • Today with David McCullagh
Earlier this month Revenue officers seized around 13 million cigarettes at the Port with an estimated value of €12.3 million. RTE’s reporter Maura Fay has been to the Port.
The group expressed disappointment at the latest headline figures from the Revenue Commissioners, which show a sharp decline in both the volume and value of cigarette and tobacco seizures in 2025, compared to 2024.
Revenue’s Illegal Tobacco Product Research Surveys 2024 found that over one third (37%) of cigarette packs in circulation carried no Irish excise duty, either because they were illegally purchased or purchased outside the state.
This marks an increase from the 34% recorded in 2023, with figures including roll-your-own tobacco, for total estimated tax losses from tobacco products reaching €934 million in 2024.
The report also includes findings that cigarette seizure volumes plummeted by 58% – dropping from 112 million cigarettes to only 47 million – and the value of cigarette seizures fell by 55% – from approximately €96 million in 2024 to €43 million in 2025.
In total, Revenue reported that it seized €63 million worth of illegal tobacco products in 2025 – a 51% year-on-year decrease compared to 2024, when it seized a record €128 million worth of tobacco.
The 2024 seizure value mirrors levels seen in 2023, when they totalled €63 million, indicating a return to pre-2024 enforcement outcomes.
It added that seizures are barely scratching the surface of smuggled tobacco products entering Ireland, with comparisons based on Revenue’s Headline Results publications for 2023, 2024 and 2025.
‘The Problem Is Worsening’
RAS spokesperson Barry Gilsenan said, “The value of seizures is nowhere near reflective of reality.
“Smuggled tobacco continues to flood Ireland’s black market, and the problem is worsening.
“The new duty-free regulations alone are not enough.
“Revenue enforcement officers need to conduct more checks at ports and airports.
“Most critically, Revenue needs to hire more enforcement officers to match the growth in passenger arrivals in Ireland’s airports and ports, which are up 25% and 1.2%, respectively, from 2022 and 2024.
“We can reasonably expect passenger figures to increase in 2025 and 2026, and duty-free purchases to skyrocket, as the passenger cap at Dublin Airport is set to be removed this year.
“Without stronger enforcement, illicit tobacco sales will continue to soar.”
RAS has called for increased resources to combat the growing illicit tobacco market, while warning that a focus on large-scale seizures must be matched by more routine passenger searches at ports and airports.
Inadequate checks and enforcement mean passengers can arrive with substantial quantities of non-duty paid cigarettes, which are subsequently sold illegally.
The group notes that this undermines legitimate retailers and deprives the Exchequer of vital tax revenue.
Ireland has the second-most-expensive cigarettes in Europe, costing €17.03
Ireland is the second most costly country in the EU for cigarettes, a new study has revealed.
Vaping experts, Vape Superstore, have analysed the cost of cigarettes in each country to reveal where smokers spend the most on cigarettes, with only the UK beating out Ireland to the top spot in the EU.
The Government has progressively increased tobacco taxes over the years, making smoking an increasingly costly habit, with a pack cigarettes now costing on average €17.03.
The 50 cent increase brought the price of the most popular category of cigarettes to €18.95 – among the EU’s most expensive.
The cost for brands such as Silk Cut or Benson and Hedges is now up to €18.95(Image: Getty)
Campaigners have said the 50c increase on the excise duty on a packet of 20 cigarettes is “unfair” on law-abiding consumers and retailers in Ireland.
Ahead of the Budget, the smokers’ group Forest had urged finance minister Paschal Donohoe to freeze excise duty on tobacco, arguing that a further increase would drive more smokers into the arms of criminal gangs and other illicit traders.
Simon Clark, director of Forest, said: “Purchased legally, tobacco costs more in Ireland than any other country in Europe. This latest tax hike, while relatively modest compared to last year, will drive even more smokers to the black market.
“Alternatively, many will buy their tobacco abroad where the cost is often significantly cheaper than at home.”
He added: “Punishing consumers, especially those from poorer backgrounds, by repeatedly raising the tax on tobacco is not only unfair. It’s also counter-productive because it will hurt legitimate retailers in Ireland, many of whom can’t afford the loss of income from the sale of cigarettes and other tobacco products.”
The study by Vape Superstore found that the UK is the most expensive European country to buy a pack of cigarettes, costing €17.23, with Norwegian residents pay €13.75 (160.63 NOK) for one pack of cigarettes, making it the third most expensive country in Europe.
Meanwhile residents in the Marshall Islands pay €48 for one pack of cigarettes, the highest price in the world.
The remote island, 2,600 miles away from Australia, has a population of 37,000 people. The island relies on air and ship freight for deliveries due to its remote location, which inflates prices for a pack of cigarettes on the island.
Team hired by tobacco company cannot make arrests but can feed information to gardaí and Revenue
Vincent Byrne, global director of anti-illicit trade operations at Japan Tobacco International: ‘We are . . . trying to assist law enforcement where we can.’ Photograph: Chris Maddaloni
Written by Conor Pope
Tuesday, October 7th, 2025
The Dublin city centre street traders are very clued in when it comes to flogging dodgy smokes and quickly recognising a sting operation.
It is a bright September morning, and a team of investigators hired by Japan Tobacco International (JTI), one of the biggest tobacco companies in the world, gather in a Dublin hotel to map out their day.
The plan is to scour the north inner city for sellers of illegal tobacco before moving online to trace people using Facebook to ply their illicit trade. There will be no confrontations or arrests – JTI’s team have no authority on that score – but the team will pass their findings on to Revenue and gardaí, and hope they will take it from there.
Trevor (not his real name) is a young man in a tracksuit and baseball cap. He is JTI’s lead investigator. He has his homework already done and outlines his targets for the day. First up is one of the countless shops in Dublin’s inner city selling an eclectic mix of vapes, reconditioned phones, tablets and a range of knock-off Labubus.
With one of his team – and The Irish Times – lounging discreetly across the road and connected only by an earpiece, he wanders through the doors of the shop.
The interaction is short and to the point.
“Do you have any cigarettes?”
“Sure. What do you need?”
“Can I just get a packet of Marlboro Lights. How much are they?”
“€15.”
“They were a tenner yesterday?”
“Okay, €12.”
The money changes hands and Trevor pockets the cigarettes and leaves, after which the tobacco is placed in an evidence bag and he’s on to his next rogue trader – or at least that is the plan.
The previous day, he struck up a conversation with a woman in Dublin city centre who said she had cigarettes to sell. He told her he would be back. The only problem is, she is nowhere to be seen now, upon his return.
Trevor approaches some other traders on the street and asks for his prior contact by name. The sellers look confused and say they have never heard of her.
He explains in a whisper that he is looking for some cigarettes, but they say they cannot help him. He makes his way back to base empty-handed.
An hour later, another member of the JTI team tries his luck as The Irish Times lurks nearby. He approaches a woman with a plastic bag chock-full of cigarettes at her feet.
“Have you any cigarettes?”
“Not today, love.”
He shuffles up the street.
The Irish Times follows at a discreet distance, and as we pass the woman, she whispers to a fellow trader. “Watch your man in the grey jacket, the fella on the phone.”
The grapevine carries the alert up the street and minutes later the team member leaves the scene empty-handed.
The online pickings are more fruitful.
Vincent Byrne, global director of anti-illicit trade operations at JTI: ‘The street sales intelligence is not going to make a huge difference on its own.’ Photograph: Chris Maddaloni
Trevor has made a connection with a tobacco seller on Facebook Marketplace and has arranged to buy six pouches of rolling tobacco for €100, a discount of just under €60.
We drive to the man’s home in a well-heeled, gated apartment complex in south Dublin and make a call, after which the man pads out in shorts and T-shirt, tobacco in plain sight. He wanders gormlessly to the gate and tries to hand the contraband to a passerby, looking confused until Trevor beeps his horn and beckons him over.
The deal’s done with the target utterly oblivious to the fact he has now been marked as a criminal. When asked what will happen next, Trevor shrugs.
“If we think tracking this guy for a bit longer has value and will lead further up the chain, then we’ll do that. Otherwise, we’ll pass on the information to the guards and that’s that.”
The sale of illicit tobacco is big business in Ireland, and it is getting bigger. In 2022, Revenue seized more than 51 million dodgy cigarettes and approximately 11,800kg of illicit tobacco. Last year 112.3 million cigarettes and 39,500kg of tobacco were seized. More than one in four of the cigarettes smoked here fall foul of the law, and the trade is costing the exchequer about €600 million in lost revenue annually.
Vincent Byrne is the global director of anti-illicit trade operations at JTI, having joined in 2013. Before that, he served as a detective sergeant with the Criminal Assets Bureau.
“What you’ve seen today is at the bottom end of the street trade, but across the world, organised crime groups dominate the supply chain [and they’re] involved in other types of criminality as well, including drug and people trafficking,” he says.
He points to investigations highlighting how people working in illegal factories producing tobacco for the black market are effectively enslaved after being “lured with the promise of cash reward and payments”.
When Byrne talks of illegal factories it is easy to imagine faraway sweat shops, but sometimes it’s much closer to home.
Earlier this year, eight tonnes of raw tobacco were discovered at an illegal factory in Co Louth. The factory had the capacity to produce and package up to 700,000 cigarettes every day, Revenue said. Also seized were 660,000 illicit cigarettes with a retail value of €595,000 – with a potential loss to the exchequer of almost €470,000.
Byrne says it’s “very difficult to get an exact handle on the illegal trade because, unfortunately, organised crime groups never make official returns”, but internal JTI figures suggest it’s about 25 per cent of all cigarettes smoked in Ireland.
He says the sting operations are key to getting “a sense of what’s happening and what’s out there”.
“The street sales intelligence is not going to make a huge difference on its own but that context is needed to form part of the bigger picture.”
Byrne notes that black-market tobacco is sold without any controls, but the legitimate products are hardly good for people either, causing cancer, emphysema, heart disease and all sorts of other life-threatening and -limiting conditions. In most stakeouts and stings, there are good guys and bad guys, but these operations run by Big Tobacco are more a case of bad guys and more tax-compliant bad guys.
Byrne – a non-smoker – stresses he is not focused on the morality or wisdom of smoking, and says his concern is whether the product is legal or illegal.
“JTI and the other tobacco companies are legal companies [that] produce a legal product, whether you like that or not,” he says.
“You might dislike the industry and say we’re the bad guys, but we’re a legal industry and we’re highly regulated. We contribute to the Government with excise and, because we take the issue of illegal trade seriously, we are actually contributing and trying to assist law enforcement where we can.”
He says the same “can’t be said for the bad guys, the criminal networks”.
